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If we refer to this data privacy statement from external social media profiles, the following explanations shall only apply to the extent that processing takes place in our area of responsibility and provided that no more special and therefore primary infor-mation on data protection is provided within the framework of such social media profiles.
1. Data Controller and Data Protection Officer
The party responsible for data processing in accordance with data protection laws is:
Dr. Ing. h.c. F. Porsche AG
Tel.: +49 (0) 711 911-0
If you have any questions or suggestions relating to data protection, please do not hesitate to contact us. Our data protection officer can be reached at:
Dr. Ing. h.c. F. Porsche AG
Data Protection Officer
2. Subject of Data Protection
The subject matter of data protection is the protection of personal data. This includes any information relating to an identified or identifiable natural person (so-called data subject). This includes information such as name, postal address, email address or telephone number, as well as other information that is generated during use of the Online Offer, in particular information about the start, end, and extent of use, as well as the transmission of your IP address.
3. Purposes and Legal Bases of Data Processing
Below, you will find an overview of the purposes and legal bases of data processing in the context of the Online Offer. In any case, we process personal data in accordance with legal requirements, even if a different legal basis applies in individual cases than specified below.
The provision of personal data by you may be required by law or contract or be required for the conclusion of a contract. We will notify you separately if you are obliged to provide personal data and the possible consequences of non-provision (e.g. loss of entitlements or our notification that we cannot provide the requested service without you providing certain information). The Online Offer can generally be used without registration. The use of individual services and functions may require prior registra-tion. Even if you use our Online Offer without registration, personal data can still be processed.
3.1 Fulfillment of Contractual and Pre-Contractual Obligations
We process your personal data, if this is necessary for the performance of a contract for which you are a party, or for the perfor-mance of pre-contractual measures that take place at your request. Data is processed on the basis of Article 6 (1) b) of the GDPR. The purposes of processing include enabling the use of our specific products and services as part of the Online Offering.
3.2 Fulfillment of legal obligations
We process your personal data in order to comply with legal obligations to which we are subject. Data is processed on the basis of Article 6 (1) c) of the GDPR. The obligations may arise from commercial, tax, money laundering, financial or criminal law, for ex-ample. The purposes of processing are determined by the respective legal obligation; processing is generally for the purpose of complying with state control and information obligations.
3.3 Safeguarding of Justified Interests
We also process your personal data in order to protect our interests or the interests of third parties, unless your interests requir-ing the protection of your personal data take priority. Data is processed on the basis of Article 6 (1) f) of the GDPR. Processing for the protection of justified interests is carried out for the following purposes or to protect the following interests.
• Further development of products, services, and support offers, as well as other measures for managing business transac-tions and processes;
• Improvement in product quality, elimination of faults and malfunctions, for example, through the analysis of vehicle data and customer feedback;
• Processing non-contractual inquiries and requests;
• Risk management and coordination of recall campaigns;
• Ensuring legally compliant action, prevention, and protection against legal infringements (especially offences), assertion of and defense against legal claims, internal and external compliance measures;
• Ensuring availability, operation and safety of technical systems, as well as technical data management.
When you access the Online Offer, data relating to your device and your use of the Online Offer is processed and stored in a so-called log file. This applies in particular to technical data such as the date and time of access, duration of the visit, type of device, operating system used, functions used, quantity of data sent, IP address and referrer URL. We process this data to ensure tech-nical operation and to determine and eliminate malfunctions. We pursue the interest of ensuring technical functionality on a permanent basis. We do not use this data to draw conclusions about you as a person.
We process your personal data on the basis of appropriate consent. Data is processed on the basis of Article 6 (1) a) of the GDPR. If you give consent, it is always for a specific purpose; the purposes of processing are determined in each case by the content of your declaration of consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until revocation.
If you have given the relevant consent, the companies listed in the declaration of consent may use the data, e.g. for individual customer and prospect support, on the basis of which you can contact them for these purposes via the communication channels you have requested. Your data will be used in this context to provide you with an exciting brand and care experience with Porsche and to make communication and interaction with you as personal and relevant as possible. Which of your data is specifically used for individual customer and prospect support depends, in particular, on what data was collected on the basis of orders and con-sultations (e.g. when purchasing or maintaining Porsche products) and what data you have made available at the respective touchpoints (e.g. at the Porsche Center) (e.g. your personal interests).
3.5 Change of Purpose
When we process your personal data for a purpose other than that for which the data was collected, we take the compatibility of the original purpose and the now pursued purpose, the type of personal data, the possible consequences of further processing for you, and the safeguards to protect the personal data in accordance with Article 6 (4) of the GDPR into account.
We do not carry out automated decision-making or profiling in accordance with Article 22 of the GDPR. Profiles are only devel-oped to protect our justified interests as described above.
4. Access Authorizations on the Consumer Device
Some functions of our Online Offer require that you grant permission to access your device (e.g. access to location data). Grant-ing authorization is voluntary. However, if you want to use the corresponding functions, the corresponding permissions must be granted, since you will otherwise not be able to use these functions. The authorizations remain active for as long as you have not reset them in your device by deactivating the respective setting.
5. Cookies and Comparable Technologies
6. Integrated Third-Party Services
Services of other providers that we integrate or that are referred to by us are provided by the corresponding third parties. Third-party services also include offers from other associated companies of Porsche AG and from Porsche Centers. In principle, we have no influence on the content and function of the third-party services and are not responsible for processing your personal data by their providers unless the third-party services are fully designed on our behalf and are then integrated into our own re-sponsibility. Where the integration of a third-party service results in us establishing joint processes with the provider, we will establish with this provider how the respective tasks and responsibilities for processing personal data are structured in an agreement on joint responsibility as per Article 26 of the General Data Protection Regulation (GDPR) and regarding who fulfills which data protection obligations. If cookies must also be set on the basis of your consent, you will receive further information on responsibility for setting these cookies or any associated third-party services in the corresponding areas of the consent man-agement section.
Unless otherwise specified, profiles on social media are generally only integrated in our Online Offering as a link to the corre-sponding third-party services. After clicking the embedded text/image link, you will be redirected to the offer of the respective social media provider. After being redirected, personal data may be collected directly by the third-party provider. If you are logged into your user account of the respective social media provider, this may assign the collected information of the specific visit to the personal user account. If you interact via a “Share” button of the respective social media provider, this information can be stored in the personal user account and may be published. If you would like to prevent the collected information from being im-mediately assigned to your user account, you must log out before clicking the embedded text/image link.
7. Recipients of Personal Data
Within our company, only those persons who need your personal data for the specified purposes have access. Your personal data will only be passed on to external recipients if we have legal permission to do so or if we have your consent. An overview of the corresponding recipients is provided below:
• Processors: Associated companies or external service providers, for example in the areas of technical infrastructure and maintenance, which are carefully selected and checked. The processors may use the data only in accordance with our in-structions.
• Public bodies: Authorities and state institutions, e.g. tax authorities, public prosecutors' offices or courts to which we (have to) transfer personal data to meet legal obligations or to protect justified interests.
• Private positions: Associated companies, Porsche dealers and service companies, cooperation partners, service providers or authorized persons (not subject to directives) such as Porsche Centers and Porsche Service Centers, financing banks, infor-mation agencies, or transport service providers.
8. Data Processing in Third Countries
If data is transferred to a place whose domicile or location of data processing is not located in a member state of the European Union, another contracting state of the agreement on the European Economic Area, or a state located where an appropriate level of data protection was determined by a decision of the European Commission, we shall make sure that that data transmission is either covered by a legal permit, there are guarantees for an appropriate level of data protection with regard to data transfer (e.g. by agreeing on contractual warranties, officially accepted regulations or binding internal data protection regulations at the recipi-ent) or that you have granted your consent to data transfer.
If the data is transferred on the basis of Articles 46, 47, or 49 Paragraph 1 Subparagraph 2 of the GDPR, you can obtain a copy of the guarantees for the existence of an appropriate level of data protection with regard to the data transfer or an indication of the availability of a copy of the guarantees. Please use the information under Clause 1 for this purpose.
9. Storage Duration, Deletion
If there is legal permission for this, we will only store your personal data for as long as necessary to achieve the purposes pursued or as long as you have not withdrawn your consent. In the event of an objection to processing, we will delete your personal data, unless further processing is still permitted in accordance with legal regulations. We will also delete your personal data if we are obliged to do so for other legal reasons. Using these general principles, we generally delete your personal data immediately
• after the legal basis has ceased to apply and if no other legal basis (e.g. retention periods under commercial and tax law) has taken effect. If the latter applies, we will delete the data after the other legal basis has ceased to apply;
• if your personal data is no longer required for the purposes pursued by us and no other legal basis (e.g. retention periods under commercial and tax law) applies. If the latter applies, we will delete the data after the other legal basis ceases to apply.
10. Rights of Data Subjects
Right of Information: You have the right to obtain information about the data we have stored about you.
Right of Correction and Deletion: You can ask us to rectify incorrect data and to delete your data, provided the legal require-ments are met.
Restriction of Processing: You can demand that we restrict processing your data, provided the legal requirements are met.
Data Transferability: If you have provided us with data on the basis of a contract or consent, you can demand (if the legal re-quirements are met) that you receive the data you provide in a structured, standard, and machine-readable format or that we transfer it to another data controller.
Objection: You have the right to object to us processing the data at any time for reasons arising from your par-ticular situation, provided this is based on the protection of justified interests. If you exercise your right of ob-jection, we will stop processing unless we can provide proof of compelling reasons for further processing wor-thy of protection that outweigh your rights and interests.
Objection to Direct Marketing: If we process your personal data for direct marketing purposes, you have the right to object to us processing your personal data for this purpose at any time. If you exercise your right of objection, we will stop processing for this purpose.
Withdrawal of Consent: If you have given us your consent to process your personal data, you can revoke it at any time with effect for the future. The lawfulness of processing your data until revocation remains unaffected.
Right of Appeal to the Supervisory Authority: You can also file a complaint with the competent supervisory authority if you believe that processing your data is in violation of applicable law. You can contact the supervisory authority for your place of resi-dence or your country or the supervisory authority responsible for us.
Your Contact with us and Exercising Your Rights: In addition, you can contact us free of charge if you have any questions about processing your personal data and your rights as someone affected. Please contact us via https://www.porsche.com/privacy-contact/ or by mail to the address specified above under Clause 1. Please make sure that we can clearly identify you. If you withdraw your consent, you can alternatively also choose the contact method that you used when giving your consent.